The digital entertainment tsunami is approaching quickly, and nobody knows the current business climate better than the companies leading the charge in this quickly growing sector of digital entertainment. Join the All Business School Alumni Network and Digital LA at this exclusive panel and mixer. We’ll be talking to industry leaders about the present and future state of digital entertainment content creation, distribution and monetization. Topics to be discussed will include: changing content distribution platforms, evolution of content monetization, microtransactions, advertising, developing a loyal audience, international audiences, crowdfunding, branded entertainment, viral video strategies, content production, mobile entertainment consumption, targeted and social media marketing and the new role of talent agencies in the digital entertainment space.
40% Discount Code for Berkeley-Haas Alumni: HAAS
Our distinguished panelists include:
Courtney Lischke – YouTube
Courtney Lischke is a member of the YouTube Strategy team in Beverly Hills. She is responsible for overseeing the development, sustainability and management of YouTube’s global networks. Prior to Google, she was an investment banker in corporate finance and M&A in the high technology division at Goldman Sachs in Menlo Park. Courtney received her undergraduate degree in Economics and Masters degree in Sociology from Stanford University. She earned her MBA at London Business School.
Sarah Penna – Big Frame
Sarah Penna is the co-founder and head of talent management at Big Frame, a new breed of talent agency that represents YouTube celebrities and viral video stars. Sarah Penna is leading the reinvention of online entertainment and making YouTube web series a compelling alternative to traditional cable TV shows. Big Frame is a leading media company in the YouTube entertainment space, building sustainable media brands around YouTube’s most influential channels, and connecting advertisers with their highly engaged audiences.
Will Keenan – Maker Studios
Will Keenan is an executive at Maker Studios, as well as an actor, film producer, writer and director.
Marc Husvedt – Chill.com
Marc Husvedt is Head of Entertainment at Chill, a social video platform with over 20 million registered users that’s backed by investors including Kleiner Perkins Caufield & Byers, William Morris Endeavor (WME) and Atlas Venture. Marc oversees production, distribution, marketing and acquisition of Chill’s original specials, films and digital series that fuel its direct to consumer platform and digital marketplace. Previously, Marc founded the digital content industry’s premiere trade news destination, Tubefilter in 2008 and in 2009 co-founded the Streamy Awards, designed to honor excellence in online video.
Christiano Covino – Mischievious Studios
Christiano Covino is the CEO and Founder of Mischievious Studios, a Viral Video Agency and Digital Entertainment Studio based in Hollywood, CA. Mischievious Studios works to blur the line between Advertising and Entertainment by creating entertaining online commercial content (Viral Videos, Online Commercials) and engaging brand-sponsered entertainment (Branded WebSeries, Films, Sponsorships). Mischievious Studios also Produces and Programs content for MischiefTube, their YouTube channel that receives over 30 million views annually. When not creating a splash online, Mischievious Studios develops and produces Feature Films. Passionate about innovation, Christiano helps Mischievious Studios stay on the cutting edge and develop new opportunities in the fast-changing Entertainment landscape.
Brendan Gahan – Fullscreen
Brendan Gahan is VP of Brand Strategy at Fullscreen where he currently works with media companies such as FOX, NBC, Martha Stewart, and McDonalds to devise brand marketing strategies on YouTube. Brendan regularly consults top online and new media personalities including Tim Ferriss, Chase Jarvis and Philip DeFranco. Brendan began his career in social media, being among the first to leverage YouTube stars for brand collaborations and has since orchestrated viral campaigns including 20th Century Fox’s “Ape with an AK-47″, which is the 18th most viral ad of all time. He also drove the implementation of the first ever ad integrations on Imgur and Formspring. In 2012, Forbes named Brendan one of the “30 under 30: Bright Minds in Marketing.”
Gabriel Del Rio – Independent PR Agent, GdR PRoductions
Stay after the panel for our networking event presented by Digital LA and Heineken. Meet talented content creators and digital entertainment business mavericks. Get your tickets today.